Our moms always told us to be nice. Sending compliments about other people's children is the same thing as said in our article of March 3rd . You can't be too nice. And saying thank you more often than not wins every time.

Have a note card printed with your law firm name, logo, etc. and blank inside. For every referral a handwritten note gets sent. Believe me if people like you enough to make a referral they deserve a small bit of your time. Don't type a letter. Show them it is personal to you.

And thank you's on your firm thank you card for something personal doesn't hurt. Have someone treat you nice at a store, send a note of thanks. It tells people you are the type of person they just might want to have representing them. Promote your firm through yourself.

As we explain in teaching law firm client relationship marketing, it is all about the personal side of marketing. And nothing is more personal then treating people like you would treat your own.