If you believe in extraordinary client service you should be willing to reward extraordinary client service.    Each member of your firm becomes a client service ambassador.  As they go through their daily lives they are to note the name and event of a person who helped them whether at a store, a professional office, or some place that they had dealings with an employee who went over the top with help and enthusiasim for their job.

At the end of each month the firm meets and discusses these people.  The firm as a whole votes who was the best at what they did.  And that person gets recognized by the firm.

Buy firm cups with your name and logo on it.  Take to a florist and make a deal to purchase one a month at a minimum for a very reasonable price.   (Can't believe they won't do it for $20 or less).   Fill it with cheerful flowers and have a card that says "We saw you deliver extraordinary client service!  Good job!"  And have the firm name on the card.  Then write a letter to the person's supervisor and tell them when and where it happened.  The flowers get delivered and the letter gets mailed.

Your budget for the year:  $250.00.   The return is priceless.

This was done in one firm and it got so popular people would notice at a store if someone would walk in with the client service cup.  The firm got kudos for taking time to recognize others.   Frankly they actually increased the number of  give a way cups because it made the firm feel good!

Marketing comes in all sizes and shapes.   It is limited only by your creativity.